CES 2018: What is in the list of launch at Biggest Tech Show of the World!
Biggest Tech Show of the Year is already here with its greatest launch in Las Vegas, another year of the Consumer Electronics Show, an annual gathering of the latest gadgets, toys, car tech, and more.
VR WILL FADE INTO THE BACKGROUND, AND AR WILL RISE TO THE FOREFRONT
With three well-established commercial headsets on the market, virtual reality has started to feel like a normal corner of the tech industry and no longer like the next big thing. But with normalization and lukewarm adoption (only Sony and its PS VR headset post impressive sales figures), we’ve entered into a kind of VR malaise. Most people still haven’t even tried VR, as it still require pricey hardware and remains focused almost entirely on the game community. Even as Steven Spielberg’s big-budget blockbuster adaptation of Ernest Cline’s Ready Player One prepares to hit silver screen, it’s starting to look like VR will take many more years to manifest as a mainstream consumer product.
ELECTRIC CAR CONCEPTS GALORE
CES has become a prime show for dreaming about weird, new ways to get around. But instead of just the big car and concept reveals we’ve seen in past years, this year’s show looks like it will be more about the technology that is in those vehicles, as well as what powers them.
Ford’s new CEO Jim Hackett will deliver a keynote address on Tuesday. His speech will undoubtedly be a grab bag of buzzwords like “mobility” and “future of transportation,” and the company’s likely saving its biggest product reveals for Detroit. This is one of Hackett’s most high-profile appearances since he was picked to succeed former CEO Mark Fields. He was chosen for his deeper relationship with Silicon Valley (he previously ran Ford’s Smart Mobility division), so this is a chance to hear him frame the future of one of the biggest carmakers in the world.
TELEVISIONS WILL ADOPT MORE HDR VIDEO FORMATS
Get ready for yet another big showcase of 4K HDR TVs at CES 2018. Over the last year, UHD sets have continued to drop in price to a point where they’ve replaced the bargain-priced 1080p TVs that lined store shelves two or three years ago.
High dynamic range (HDR) video will continue to evolve at the show. Expect many of the new TVs unveiled at CES to support both Dolby Vision and HDR10, though some may stick with just the latter. Advanced HDR is seeing more pickup as we move toward bringing HDR to broadcast TV, and HDR10+ might also begin to see wider adoption beyond just Samsung now that there’s Amazon content to stream.
LG and Sony will highlight their latest OLED sets, while Samsung, TCL, Sharp, Panasonic, and other companies will also show off their latest LCD models. They’ve got OLED handily beat on price, and odds are that Samsung has continued to work at narrowing the gap in picture quality between the two over the last 12 months.
Of course, you’ll see the usual mix of 8K displays, transparent screens, and other eye-grabbing demos that are ultimately little more than prototypes. CES 2018 is going to feel a little repetitive and redundant on the TV front, but the screens will still be very pretty.
WEARABLES GET SERIOUS ABOUT HEALTH
“Wearables” at CES is usually a broad category, one that can include everything from GPS watches to brain headbands to AR glasses to “smart” wear to gadgets that measure your vertical leap. But if there’s a trend that seems to be emerging in wearables for CES 2018, based on early reporting and pitches we’ve received, it’s health: legitimate medical devices, not-yet-approved medical devices, and likely some devices that make bogus claims, too.
GOOGLE ASSISTANT ATTEMPTS TO TAKE ON ALEXA
Smart home gadgets have had a big presence at CES for years. But it wasn’t until recently that they actually came within reach for most consumers, thanks to increasingly easy installations and connections to our phones and voice assistants.
The past few years, we’ve seen smart home tech take on the basics — traditional light bulbs, power outlets, speakers, door knobs, and so on. This year, expect to see companies continuing to expand the smart home’s reach to new types of devices and diversifying their offerings within existing categories. You may already have a connected light bulb, but there are tons of other places to put lights around your house.
A lot of these companies don’t want to get caught in the war between Apple, Google, and Amazon over who controls your home, either. Expect to see more devices that offer support for multiple platforms. Where there’s Alexa, there’s likely to be Google Assistant in the mix.